Tasha Rae Jewelry Shop —
Milwaukee, Wisconsin — 450sf
Tasha Rae Jewelry, a jewelry studio and retail shop, tasked us with the design and renovation of their small storefront to accommodate a growing variety of programming — a gallery and retail environment for finely crafted jewelry, a stage for the art of jewelry making, and a public classroom for weekly instruction.
Given the diversity of functions that were required to coexist in a relatively small space, program pieces were used to drive the conceptual clarity of the project as well as determine spatial and material decision making. The outcome is a series of distinct elemental forms that serve as backdrops for craftspeople, objects, and the community. At a glance, each monolithic gesture is seemingly comprised of only a single material or color. But with closer inspection, details of texture, assembly and utility become evident.
At the heart of the design is a repetitious language of materials and architectural moves — the rigorous alignment of planes & panels, the subtle play of recessed and protruding details — resulting in a project that feels responsive to the program and customized to the function, yet still aesthetically flexible to the ways spaces inevitably adapt to unforeseen future needs.