Commonplace Pop Up —
Milwaukee, Wisconsin — 1,000sf
Commonplace Pop Up was a temporary retail experience in Milwaukee's vibrant Historic Third Ward. Given the project's 90-day lifespan, we stretched the smallest budget we've ever worked with on paint for nearly every surface and a stack of standard white pine 2x4s. With this limited material palette, we transformed the space from a previously drab national retail chain into a minimalist haven and local goods hub.
We designed nesting sawhorses beneath slabs of construction lumber for the center of the new space and paired them with a 50-foot long retail display wall that furthered the minimal aesthetic. A navy painted zone at the front of the shop and pure white zone at the back bookend the space and exaggerate the depth of field from the sidewalk.