TRETOW
PopUpFloor.jpg

Commonplace Pop Up —

Commonplace Pop-Up was a temporary retail experience in Milwaukee's vibrant Historic Third Ward. Given the project's 90-day lifespan, we stretched the smallest budget we've worked with to date on paint for nearly every surface & a stack of standard white pine 2x4s. With this limited material palette, we transformed the space from a previously drab national retail chain into a minimalist haven and local goods hub.

We designed nesting sawhorses beneath slabs of construction lumber for the center of the new space & paired them with a 50-foot long bag wall that furthered the minimal aesthetic. A navy painted zone at the front of the shop & pure white, branded zone at the back bookend the space and exaggerate the depth of field from the storefront.

Commonplace Pop Up

Commonplace Pop Up

Commonplace Pop Up

Commonplace Pop Up

CommonplacePopUp 9.jpg
Commonplace Pop Up

Commonplace Pop Up

Commonplace Pop Up

Commonplace Pop Up

CommonplacePopUp 10.jpg
Commonplace Pop Up Sketch

Commonplace Pop Up Sketch