Commonplace Pop-Up was a temporary retail experience in Milwaukee's vibrant Historic Third Ward. Given the project's 90-day lifespan, we stretched the smallest budget we've worked with to date on paint for nearly every surface & a stack of standard white pine 2x4s. With this limited material palette, we transformed the space from a previously drab national retail chain into a minimalist haven and local goods hub.
We designed nesting sawhorses beneath slabs of construction lumber for the center of the new space & paired them with a 50-foot long bag wall that furthered the minimal aesthetic. A navy painted zone at the front of the shop & pure white, branded zone at the back bookend the space and exaggerate the depth of field from the storefront.